Genius Lab

Explore the XAMAS Genius Lab, a crucible of innovation where leading talents craft the future of athletic wear. Here, imagination meets material, creating sportswear that embodies the spirit of champions and the soul of creators. Be part of a world where each garment is a narrative of excellence and every seam a commitment to the extraordinary.

Lupita

Lupita, creator of SAMXAM, believes that every big move begins with a small step—and every expert once took their first “baby step.” Her playful character SAMXAM reminds us that progress is built one step at a time.

To Lupita, life and imagination are inseparable. She observes the world closely and turns what she sees into colourful creations that reflect optimism, courage, and creativity.

At just 12 years old, Lupita designed the vintage Skates badge in 2018. The design became her signature work and an international success, with thousands of pieces sold around the world.

Now, through her collaboration with SO*NIC by XAMAS, Lupita continues to bring her world of colour and character into the realm of design for young creators. Her art and stories inspire others to imagine freely, take their first small steps, and believe that every dream—no matter how big—starts with a spark of creativity.

For Collaboration Opportunies

At XAMAS Genius Lab, we’re always open to connecting with creative minds, innovators, and brands who share our passion for design, storytelling, and performance. If you’re interested in exploring collaboration opportunities or becoming part of our creative journey, we’d love to hear from you.

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